[FI] Honda unveil new name

[2002pete]

www.crash.net wrote:

Honda has confirmed that its Formula One entry will run as the Lucky Strike Honda Racing F1 Team after the official 2006 entry list was unveiled by the FIA.

Although founding partner and former shareholder British American Tobacco has agreed to sell its share in the team, 2006 will see a continuation of its innovative Lucky Strike title sponsorship programme and the brand identity will continue to form the basis of the race car livery next season.

"Over the past few weeks I have been delighted to observe the progress we have made in the transition to Honda ownership," chief executive officer Nick Fry said. "The name change is perhaps the clearest manifestation of the fact that we are now all part of Honda.

"It creates a focal point for the team culture going forward, and with an eye towards Honda's proud heritage, the name reminds us all that we have the depth, determination and resource required to fulfil our racing ambitions."

Although the 2006 race car livery will have a familiar feel, the team has unveiled an exciting new look for its '06 concept car, which is currently taking part in testing in Barcelona.

Honda Racing white provides the base canvas, while the more familiar red, combined with elements of the Lucky Strike brand's colour palette, complete the striking new livery, which will be used throughout the winter testing period leading up to the track debut of the RA106 race car.

The new team name will be introduced with immediate effect